If blog neglect were a crime, I’d be guilty. I confess it’s been almost a year since my last post. In three years I published over 100 posts and today I trashed many of them.
I’m killing my blog—most of it. Here’s why:
- Posts were all over the place. When I started blogging four years ago, I didn’t know what I was doing and, worse, I didn’t have a goal in mind. An avid cook, a new parent, a bookworm, and a crafter, I blogged about any subject I knew well. Within weeks, I was regularly posting recipes, sharing baby pictures, and writing about crafts and baby products. My blog didn’t have a clear focus. Eventually, I found a niche as a food blogger. Then I’d ruin my flow by inserting a DIY tutu-dress tutorial post between recipes. It was a mish-mash, like the junk drawer in my kitchen.
- The photography sucked. In the beginning, I didn’t understand the importance of illustrating posts and recipes with images. I learned quickly that adding a photo would boost clicks and comments. Plus, in the early days I discovered the magic of easy Wordless Wednesday photo posts. But not all photographs are created equal and my pictures varied between mediocre to dreadful. A picture doesn’t say 1,000 words if it’s overexposed or blurry. It didn’t take me long to realize that words are my forte, not pictures.
- Blogging is hard. Keeping a blog updated, focused, and relevant to followers is a major commitment. Hats off to the bloggers who can maintain a steady stream of topics, find time to post, write compelling content, take decent pictures, watermark the pictures, troubleshoot any glitches, and promote the content on social channels. If you add contests, giveaways, and chats on top of that you’re talking serious effort and a significant chunk of time.
- Food blogging is harder. So take a typical blog and then add in time, talent, and energy to chef up original recipes. I discovered early on that food blogging isn’t merely recipe sharing—it’s critically important to give proper credit to recipes adapted from or inspired by other published authors. Content scraping in general isn’t cool, and that’s true in food blogging too. The Food Blog Alliance summarizes the landmines of recipe attribution well. So, at a basic level, keeping a food blog on the up and up is challenging. Then you have to invent, test, cook, photograph, and write up your creations. Great food bloggers take time to photograph the ingredients, each major step, and the finished dish—extra points for adding flair, like an artfully arranged napkin and a distressed table as a backdrop. Don’t forget to add time for cleanup and photo editing. So many food bloggers make it look easy. I think it’s hard as hell. Be sure to give your favorite food bloggers high praise for repeatedly serving up killer content.
- My blog clashed with my family. When I blog, there’s literally a very long laundry list of things I’m not getting done. For starters, there’s the dirty laundry. And, the house doesn’t clean itself. But most importantly, my favorite people were getting a raw deal. I felt personal pride in publishing a cool post, but it meant nothing when I realized I was missing moments I could have been cherishing. Occasionally sitting on a couch and blogging while my kids play—fine. Regularly paying more attention to my laptop than my daughters was not acceptable. I calculated that the time it would take me to take my mediocre blog to a much better level would be time I wouldn’t get back with my family.
There you have it—five excellent reasons to kill my blog. Except, I’m not ready to pull the plug. Over the last year, it occurred to me that I could delete the pathetic posts, refocus the content, and keep Amy On The Prairie going. Essentially, I’m giving my blog makeover. For all the reasons why my blog sucked, I can think of four reasons why I need to keep the blog going.
- It’s mine. Blogging is my time to myself. Of all the demands on my time as a wife, mother, copywriter, daughter, friend, and even Sunday school teacher, blogging is just for me.
- I owe my blog a lot. Blogging helped me build a writing portfolio that ultimately helped me prove my ability to write for a living as a copywriter. And, my fledgling blog taught me how to find my voice and the importance of building a blogging network. The bloggers I met on Twitter and in real life at blogger events turned into friends and a richer professional network.
- There’s still more to learn. From headline writing, to social media promotion and engagement, to learning WordPress and SEO, blogging was an excellent practical teacher. I write benefit-driven copy every day for work, but unfettered writing is a rich source of creativity and sometimes loosens up any writer’s block when the muse forgets to visit my keyboard.
- I finally have a clear focus. Over the past year of not blogging at all, I had time to think about my strengths and a good reason to keep the blog alive. It occurred to me that my passions of reading books and cookbooks (yes, I read cookbooks and sometimes I cook from them) will be a tidy, purposeful niche for my blog. Soon, you should see posts from me on how to pick books for your book club, must-have cookbooks, and so on.
Thank you for reading, and I hope you’ll be hearing more from me—of cooks and books—very soon.